Digital Marketing Essentials

Understand SEO, social media marketing, content strategy, and analytics to grow any business online.

FREE
📱
8 lectures2 hours of video2 quizzesCertificate of completion

About this course

Learn how to build and execute digital marketing strategies that drive real results. From search engine optimization to social media campaigns, this course gives you the tools and frameworks used by top marketing professionals.

Course Sections

1. SEO Fundamentals

  • How search engines work
  • Keyword research
  • On-page SEO
  • Link building

2. Social Media Marketing

  • Platform strategy
  • Content creation
  • Community management
  • Paid ads

3. Analytics & Measurement

  • Google Analytics setup
  • Tracking conversions
  • A/B testing
  • Reporting

Frequently Asked Questions

Is this for beginners?

Yes — no marketing experience required.

Will I get hands-on practice?

Each module includes practical exercises with real tools.

Instructor

👩‍🏫

Toko Academy Team

Expert instructors passionate about digital education.